Google Adwords might be one of the most expensive online advertising tools available in the markets and it might drain out most of your budgets. But there is no denying the fact that Google Adwords can go a long way in providing top quality traffic and can act as a highly dependable traffic conversion source for your website. However, even though you might not be able to reduce your costs when using the services of Google Adwords, you might still be able to tweak your campaigns and increase your Return on Investments. Here are a few tips to help you cut your Price Per Click (PPC) and bring about a positive impact on your Return on Investment (ROI).
Make the most out of the Google Display Networks (GDN)
Well, since you’re already paying through the roof for Google Adwords, why not make the most of the GDN. The GDN can help you reach your volume goals a lot faster, thereby reducing the pressure that you need to put on Google Adwords. All you need to do is create a manner which offers a brash, suave and intriguing display of your product and target content related keywords. Also remember that it is important to divert the traffic to the page which particularly promotes the product and not to the site in general. It is also important to understand the CDNs. While you might gethighly excited about the fact that your content might get displayed on Google, you need to realize that CDN could mean the Google pages as well as pages of some low quality websites that your customers hardly ever visit.
Understanding how to use keywords effectively
Whenever you wish to have your ad displayed for a particular phase, you need to put a new keyword to your list of existing keywords. However, what you might forget or not understand is that your ads are not just restricted to the exact same keywords. Variations of the keywords might trigger your ad as well. This might lead to a lot of unwanted traffic getting diverted onto your websites. Make sure that you make use of the keyword tool effectively and use the various options such as Negative Keyword lists to ensure that your ad does not pop up for something that does not cater to the type of traffic you desire.
Using Negative Keyword lists effectively and efficiently
The Negative Keyword list plays a huge role in maintaining the integrity of your keywords and restricting searches to keywords that you desire. For example, if you are in the business of selling a popular product and you wish to eliminate traffic looking for service requests for that particular product, you can add words such as “customer support”, “customer service”, “not working”, etc. to the Negative Keyword list to eliminate all such searches. This can help you in reducing the number of stray clicks for your ad which leads to lesser costs which ultimately results in a higher ROI on your Google Adwords.
Ensuring that you turn on “All Features” and never opt for the “Standard” pack
It is essential to ensure that you turn on “All Features” from the advanced user settings and also edit the “Show ads all days and hours” and customize them according to your specific requirements. Remember, the idea is to have the most opportune and promising placements, not constant placements which fail to accomplish anything.
Use the “Exact Match” feature
It is important to constantly look over your shoulders while using Google Adwords. Make sure that you check out the “Search Terms” that can be found under the “Dimensions” tab in order to understand the exact keywords used on search engines which in turn triggered your broad match keywords. This knowledge can help you to add them as exact matches, make your ad a lot more searchable and your traffic more reliable.
If you successfully manage to use these tips and guidelines, your ROI on Google Adwords should start to increase within no time at all. However, do not expect things to happen overnight. As is the case with all other things in life, perseverance and patience are the virtues of success. Well, if you keep at it, are determined enough and do manage to get a positive ROI with the help of these tips, do give us a shout. We would love to share your success with the rest of our readers.