As per Internet Telecommunications Union (ITU) informed that World population was 6.5 billion and 84% of them weren’t using internet, while in 2010 6.9 billion people were on earth and 30% of them were using internet and in 2013 the figure reached internet users to 39%. Approximately 31% users who used internet were from developing countries and 77% from developed countries. Internet is perhaps it is a single-most life-changing invention.
According to research firm IDC, Internet eCommerce size is approx $16trillion in 2013. IDate estimated global market for digital products and services was worth of $4.4 trillion in 2013. Adding up report from Oxford Economics estimated $20.4 trillion digital economy which is 13.8% of global sales.
Internet sales are depend on traffic referred by social networks, search engines, shared information or by referral. Internet is easiest option to reach every part of the world without covering high expenses to build audience or customer base. In 2010, spending on advertising was estimated at $142.5 billion in the United States and $467 billion worldwide.
In modern day, Advertisement is not just authority of search engines and stores like eBay are not just dependent on Google or Bing. Advertising is getting boost from small scaled websites to power up some of the world’s advertise giant. Advertise are backbone of 99% of sites globally. Ads on internet are available in each step. Companies like Facebook, twitter, Google, Bing, Yahoo are solely depend on internet marketing only.
A small scaled web blogger can earn handsome amount if he manage to go through good advertisement on his/her blog. Advertising involves Affiliations, CPC, CPA, CPM and sometime, contract based on time limit. Google Adsense is most used tools by publisher to start earning from visitors around the world.Google The corporation’s consolidated revenue for the third quarter of 2013 is reported in mid-October 2013 as US$ 14.89 billion, a 12 percent increase compared to the previous quarter. Google’s Internet business was responsible for US$ 10.8 billion of this total, with an increase in the number of users’ clicks on advertisements. Newer technology enabled ads to reach to every users in SmartPhones, SmartWatches, InternetTVs, InternetRadios and almost all possible mode of communication and entertainment.
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Source: Wikipedia Google, Advertise and internet