Latest Insights

Google AI Mode lets customers buy products without visiting your website. A customer types a question into Google Search. Instead of receiving a list of links, they receive an AI-generated answer. If the question involves shopping (e.g., “best running shoes under $150”), the AI can now recommend products and complete the purchase right there in […]

Many store owners depend on one tool, chase a “100” PageSpeed score , and still wonder why conversions drop, ads become expensive, or users complain about slow pages. The truth is that Shopify store speed testing needs to have a structured approach, multi-tool in nature, and must focus on real user experience, not on vanity […]

Imagine opening your Shopify admin on a Monday morning and noticing something unusual. An order came through. But the referral source shows: “ChatGPT via Agentic Storefront.” The customer never visited your website. They asked ChatGPT to “find a retinol serum under $50 with good reviews for sensitive skin.” The AI found your product, compared it […]

It’s Black Friday, something unusual happens on Amazon. 38% of all shopping sessions involve Rufus, Amazon’s AI agent. Not a chatbot. Not a search bar. An AI that shoppers talked to like a knowledgable friend. “Find me running shoes under $150 with good arch support that will arrive by Friday.” Rufus doesn’t just list results. […]

Mobile traffic is more important in Shopify. In most sectors, 70-80% of Traffic is comes from smartphones. However, mobile is the biggest conversion barrier for an e-commerce website. A Shopify store that is perfectly good on a computer but feels slow or cluttered, or unresponsive on a mobile device. It is quietly costing money every […]

Most Shopify stores run on automation. An order comes in, an email goes out, inventory updates, and the customer gets a tracking number. It works, and it works well for what it does. But automation isn’t agentic. The difference between these two approaches is becoming increasingly important as AI reshapes how e-commerce operates, and understanding […]

On January 11, 2026, Google and Shopify announced the Universal Commerce Protocol (UCP). This open standard changes how AI assistants interact with online stores. If you run a Shopify store, this affects you directly. UCP means customers can now discover and buy your products through AI interfaces like Google’s AI Mode, Gemini, ChatGPT, and Microsoft […]

Agentic commerce is an approach to online shopping where AI agents autonomously perform tasks on behalf of customers, including product discovery, price comparison, and purchase completion, with minimal human intervention. This represents a fundamental shift from traditional e-commerce. Instead of customers browsing websites and making decisions themselves, AI systems handle these responsibilities. If you run […]

When it comes to Shopify websites, page speed affects not only SEO rankings and conversion rates, but also advertising ROI. Although apps and images are commonly responsible for slowing down websites, one of the main factors that affects page speed is actually the theme of your Shopify website. According to Google , a 1-second delay […]

A slow Shopify store is not just frustrating for the visitors; it silently kills conversions, SEO rankings, and ad performance. According to Google, 53% of mobile users leave a site that takes over 3 seconds to load, while Shopify data indicates that with every 1-second delay in page load, conversions can fall by up to […]

Launching a Shopify store in 2025 is easier than ever, but scaling it requires precision. This checklist helps you set up, optimize every part of your eCommerce experience. Items marked Shopify Default require only verification, while items marked App Required depend on third-party apps. This is a practical, no-nonsense checklist for launching a Shopify store […]