Latest Insights
Insights on eCommerce strategy, Shopify development, and building scalable D2C brands.
UCP vs MCP vs A2A: What These Protocols Mean for Your Shopify Store
Five different protocols now control how AI agents find, recommend, and sell your products. If that sentence made your eyes glaze over, you’re not alone. The agentic commerce protocol landscape is moving fast. Google launched UCP in January 2026. Anthropic donated MCP to the Linux Foundation. OpenAI and Stripe built ACP. Google added AP2 for […]
Shopify Collection Page SEO That Actually Ranks for Commercial Keywords
Most Shopify merchants pour hours into product pages and blog posts but completely ignore the pages that actually rank for the keywords that bring in revenue: collection pages. Here’s why that’s a mistake. 70% of ecommerce clicks go to long-tail keywords (Embryo, 2025), and collection pages are the natural landing pages for those searches. When […]
Zero-Click Commerce on Shopify (How AI Agents Buy Without Visiting Your Store)
Last month, a customer bought an $89 skincare set from a Shopify store. The store owner never saw the visit. No pageview in GA4. No add-to-cart event. No checkout session. The entire purchase happened inside ChatGPT. This is zero-click commerce, and it’s already changing how products get discovered and sold on Shopify. Here’s the short […]
Agentic Commerce Isn’t All Upside: 8 Risks Every Shopify Merchant Needs to Know
73% of shoppers are already using AI in their shopping journey (Riskified, 2025). AI agents are browsing, comparing, and buying products on behalf of consumers. Shopify launched Agentic Storefronts. Google rolled out the Universal Commerce Protocol. ChatGPT added instant checkout. The shift is real, and it’s accelerating. But here’s what the hype cycle isn’t telling […]
When Should AI Escalate to Humans? (The Shopify Merchant’s Playbook)
A retail company lost $4.2 million annually from failed chatbot transfers alone. The reason: customers got stuck in bot loops, couldn’t reach a human, and took their business elsewhere (Velaro, 2025). Meanwhile, 67% of customers abandon interactions entirely when trapped in chatbot loops (Velaro, 2025). Here’s the paradox most Shopify merchants face: AI chatbots resolve […]
AI Pricing on Shopify: The Mistakes That Cost Merchants Millions
In 2011, two competing algorithms on Amazon pushed the price of a biology textbook to $23,698,655.93 (plus $3.99 shipping). Neither seller noticed until a UC Berkeley researcher flagged it publicly (Michael Eisen, 2011). In 2025, Instacart’s AI pricing experiments charged different users different prices for the same groceries, leading to a $60 million FTC settlement […]
Why Your Shopify Chatbot Keeps Losing Customers (And What Actually Works)
77% of adults say customer service chatbots are frustrating (Marketing LTB, 2025). That’s not a minor complaint. That’s the majority of your customers telling you the tool meant to help them is actively making their experience worse. You installed a chatbot to save time and improve support. But instead of reducing tickets, it’s creating new […]
Agentic Commerce Platforms Compared: What Shopify Merchants Actually Need to Know
Agentic AI in retail and ecommerce is projected to be worth $60.43 billion in 2026, growing at 29.29% CAGR to reach $218.37 billion by 2031 (Mordor Intelligence, 2026). Every major tech company launched agentic commerce features between late 2025 and early 2026: Shopify’s Agentic Storefronts, Google’s Universal Commerce Protocol, ChatGPT’s Instant Checkout, Amazon’s Rufus upgrades, […]
ChatGPT vs Perplexity for Product Search (What Shopify Merchants Actually Need to Know)
Your customers are already asking ChatGPT and Perplexity to find products instead of typing into Google. Traffic to U. S. retail websites from generative AI sources jumped 1,200% year-over-year in early 2025 (Adobe Analytics, 2025). That’s not a trend on the horizon. It’s already reshaping how products get discovered and purchased. ChatGPT has 800 million […]
Build vs Buy AI Agents on Shopify (What Nobody Tells You About Costs)
The AI agents market is projected to exceed $10.9 billion in 2026, up from $7.6 billion in 2025 (DemandSage, 2026). Every Shopify merchant is asking the same question: should I build a custom AI agent or buy one that already works? Here’s what nobody tells you upfront: 65% of total AI implementation costs materialize after […]
BigCommerce vs Shopify AI Features: Where Each Platform Actually Stands in 2026
97% of retailers plan to increase AI spending in 2026 (ShipStation, 2026). Both BigCommerce and Shopify are racing to build AI into every corner of their platforms, but their strategies diverge dramatically. BigCommerce is betting on enterprise API flexibility and a deep Google Cloud partnership through its BigAI suite. Shopify is going all-in on native, […]
AI Agents vs Chatbots for Shopify: Which One Does Your Store Actually Need?
The AI agents market is projected to exceed $10.9 billion in 2026 (Salesmate, 2026). Meanwhile, 40% of shoppers express frustration with AI-only customer service that can’t handle anything beyond basic questions (EComposer, 2025). That tension captures the exact problem Shopify merchants face right now: chatbots are cheap and easy, but customers want more. AI agents […]
Shopify Sidekick vs Commerce GPT: Which AI Assistant Should You Use?
Shopify Sidekick is a free AI admin assistant built into every Shopify store. Commerce GPT (now rebranded as Salesforce Agentforce Commerce) is an enterprise AI commerce platform starting at $2 per conversation. They both promise AI-powered ecommerce, but they serve fundamentally different merchants at completely different price points. Online traffic from AI assistants grew 119% […]